Showing posts with label total. Show all posts
Showing posts with label total. Show all posts

Tuesday, 9 December 2008

A brave new future




Hi! Tin Blott here. I've known for a long time that the future of journalism is inextricably linked with the internet, so thought it was about time to make my own digital footprint out here in the electronic frontier. This blog will give hopefully give you an insight into the thinking behind some of the decisions that have been taken by my company recently which, to the untrained eye, might look baffling, sinister or just downright mean. What those observers need to understand is that we face a highly uncertain future, and the untrammelled profits we've been wringing out of our newsletters for the past few years won't keep us in Drambuie and Ferrero Rocher for ever. I've seen the future. And that's why these decisions have been driven by content. Complete, utter content. A shower of content, if you like. It's right up there at the top of my list, which is why after a period of consultation I decided to call this blog Tin Blott's A: Total Content.

So if you're one of the many people who have unexpectedly found themselves with a large amount of free time recently, explore the blog, and give me some content!