Hello, content fans. Tin Blott here. I wouldn't usually update this blog in the wee small hours but ... well ... I've been having some trouble sleeping. I had gone through my usual night-time routine – a sherry glass of Drambuie (and an arguably undeserved Ferrero Rocher) before changing into my freshly-pressed pajamas, then getting reassuringly tucked in alongside my faithful teddy bear Mr Rumpus. Then, just as I was drifting off, a weird kind of night terror came along and disturbed my slumber.
What the hell do you know about newsletter publishing? hissed the terrifying demons.
I acknowledge the importance of the bottom line, I imparted to the hellish envoys.
But do you really care about content? screamed those tenacious hellions.
Did they really know who they were dealing with?
To be continued ...