Our winter of this-content

Tin Blott here. So. Content. It's what we need to secure our future. But what exactly is content? We all know it sounds very intriguing when words like "unique", "compelling" or "attractive" are placed before it. But what is it, really? Well, I like to think of it as just "stuff" ... stuff that can be stuck on newsletter pages with little thought to design or artistry, stuff that can be easily recycled and repurposed for half-hearted use in other media and stuff that ideally doesn't cost that much money to create. Content should be able to expand or contract to fit whatever shape we desire, so it might be useful to think of it as Polyfilla. Hmmm. Although that suggests it's being used to fill in the cracks that have developed in a once-great edifice which is now in danger of collapsing due to callous mismanagement. That won't do.

New metaphor!

Content is like foam.

Glad we got that cleared up ...